What is the difference ...
between event design & event styling?
Event styling and event design are two different aspects of planning an event. While event professionals may offer overlapping services in some ways, there are distinct differences.
EVENT STYLING
How to Design an Event Concept in 3 Simple Steps
Now that we’ve cleared up any confusion about all the relevant terms and dipped our toes into the event design process, it’s time to learn the best practices of event concept creation. Use these ideas to get inspired and wow your attendees!
1. The Attendee Journey Map
Step into your audience’s shoes and consider your event concept through attendees’ eyes. When you create an attendee journey map you’ll be able to figure out why participants would feel motivated to attend, how they’d be most likely to discover it, and how you could use your event concept to drive attendance. Sometimes all a potential attendee needs to click that registration button is a fresh event concept.
2. Choosing the Event Focal Point
This main attraction will form the center of all your other event concept ideas, tricks, and strategies. Once this is in place you’ve done more than half of the hard work needed to pull off an awesome event concept.
3. Factoring In Partners and Sponsors
Communicate well with partners and sponsors by seeing the event from their perspective and understanding what information is most relevant to them. For example, a conference sponsor is going to be more concerned with their banners and signage than what caterer you chose.
So only communicate the most important and relevant information to each individual party. Focus on 3-5 event areas that most greatly impact your stakeholder’s goals. Then ask the stakeholder which areas most interest him or her. They’ll get the information they need and you’ll make sure that each decision is being made by only the most relevant parties.
The best way to negotiate with all three decision making parties (clients, designers, and stakeholders) is to come up with an event concept that:
- Helps everyone achieve their goal
- Allows each brand to cohesively mingle
- Is unique enough to capture the attention of everyone’s target audiences
- Meets the aesthetic expectations of everyone involved
And last but certainly not least, be sure to check out these 5 questions to ask when creating an event concept.
Now, it’s time to dive head first into some of the latest/greatest event concept trends and ideas you can use to make your next project a huge success.
check our other articles & tips on planning a hugely successful event
Now You’re Ready to Create Memorable Event Concepts and Designs!
Think you’ve got the hang of creating event concepts and designs by now? If so, you should learn which key event KPIs to consider or how integrating event data can solve your greatest event ROI mysteries.
For this wild African Safari kids birthday party theme, our stylists created this fun grazing table, featuring a giant 4m long snake cake, edible, of course. This was set beside a life-size, friendly lion.
Other friendly & fun wow factor features included our Witchety Grub (biscuits) 'BBQ', tiger stripe biscuits, tufts of mushrooms, marble cheese stand with gnarly crackers, jungle green lolly jars & animal print chocolate brownies.
EVENT DESIGN
On the other hand, event design involves creating a comprehensive plan for the entire event, including not only the visual elements but also the overall layout, flow, and functionality of the event. This can include selecting the venue, creating a floor plan, and managing the logistics of the event. Event design takes into account the practical considerations of the event, such as seating arrangements, traffic flow, and accessibility.
In summary, event styling is focused on the visual components of the event, while event design encompasses the overall planning and management of the event, including both the visual and practical elements.
At PFM Events Group, our event planners/designers and stylists bring a wealth of experience to your planning table.